- Are you considering making a foray into the SaaS economy and wondering if the time is right?
- Confused between a Global focus or a Local focus for your business?
If you said Yes, to any of the above, or if you are just plain interested in the Cloud, you will find my interview with Mridhul Prakash, CEO BluSynergy India, to be a concise guide on some of these issues.
In your opinion, why is the time right to invest in Saas businesses?
Paradigm shifts have happened over the past several years about how businesses work. Consumer purchase behaviour is pushing adoption in this direction and companies are quick to cater to this. Investors too are looking for more consistent cash flows of the SaaS model. Companies who are quick to adopt a SaaS business model will be the winners in the long term. One person who has hedged his bets very well is Oracle founder – Larry Ellison – who has invested in SaaS only Netsuite and the traditional business of Oracle as well. But newer (more nimble) companies are more likely to go the SaaS route, and he has ensured that either way – he benefits.